REA 101

The Essential Guide for Real Estate Assistants

Jump-start your career - we’ll teach you the real estate skills you need to thrive.

There's no better feeling than knowing that you're really good at your job. 

Building Your Rewarding Career in Real Estate

What is REA 101?

The Essential Guide is a 12-module on-demand, online training course for new and experienced real estate assistants. By the end of the training course, you will have the resources and tools to…

Manage the Real Estate Sales Process

From Start to Finish

Communicate Effectively and Confidently 

With Your Agent & Team

Provide Incredible Customer Service

That Leaves a Lasting Impression

Maintain Lasting Relationships

with Valued Clients 

Program Outline

  • We’ve worked with countless real estate assistants and agents to develop a program that will teach you everything you need to know to accelerate your career in real estate. 


    A little guidance goes a long way. With REA 101, you'll receive...

Module 1. Introduction to Life in a Real Estate Office

Module 2. Time Management

Module 3. Building Client Loyalty

Module 4. Effective Team Dynamics

Module 5. Risk Management

Module 6. Marketing an Agent’s Brand - Part 1

Module 7. Marketing an Agent’s Brand - Part 2

Module 8. Lead Generation and Management

Module 9. Listing Process - Part 1

Module 10. Listing Process - Part 2

Module 11. Pending to Closing - Part 1

Module 12. Pending to Closing - Part 2

Agent Bonus Module: The Keep Calm Guide

Office Hours and Beyond

As an added bonus, you'll also be able to enjoy office Hours with our coaches via Zoom on Mondays and Fridays from 12:30 to 1 pm EST, as well as membership to the Real Estate Team Development Group on Facebook.

I can honestly say I did not think that I would be where I am now...

without the help of Kathleen and the REA 101 training program. REA 101 helped me gain the knowledge necessary to succeed in the first 90 days in my role. I've grown a lot."

Abbey Cook, Greenwood, IN

Take a Tour

This course is designed to be clear, concise and easy to use. We'll tell you everything you need to know.




  • Get instant, lifetime* access to proven templates, downloadable handouts, checklists, and scripts that you can use to immediately become more efficient at your job. Take the knowledge you learn in this course and use it to build the career that you’ve always dreamed of. 

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Designed by Industry Experts

Kathleen Metcalf

Hire LAB Co-Founder Kathleen Metcalf is a real estate team coach and consultant who supports teams to hire and retain great talent. Throughout her years as a coach, she has helped hundreds of teams establish and maintain productive working relationships. 

Pam Ivey

Pam is a trainer, speaker, author, coach, and owner of Pam Ivy International. She has partnered with dozens of top-producing real estate professionals to provide them with listing coordination, lead generation and more.

Jolene McDonough

Jolene is the founder of Systems Success, a company that consults with top-producing agents and brokerages around the United States. It's her goal to help them be successful at what they do best - which is to help people buy and sell real estate.

Laura Sims

Laura has a Ph.D. in history from the University of North Carolina at Chapel Hill. She has 10 years of experience creating and teaching online courses and designed both REA 101 and Hire LAB. 

Wendi Molina

Wendi Molina has been a Transaction Coordinator for the past 20 years in California. Wendi teaches and trains both REALTORS® and Transaction Coordinators, the transaction management process for CAR®.

I am one step closer to not working 24/7/365. Yay!

Thanks to working with Kathleen Metcalf and David Breckheimer, I felt confident asking my agent for permission to make changes that would ultimately improve efficiency in the business. She agreed to let me start the batching on my emails that come into her emails. She also agreed that setting proper levels of expectations with other agents is ideal and appropriate."

Susan James, Dunwoody, GA

About Us


Pro R.E.A. Staffing helps job-seekers and employers come together to build purpose-driven partnerships in the real estate industry.