REA 101
The Essential Guide for Real Estate Assistants
Jump-start your career - we’ll teach you the real estate skills you need to thrive.
There's no better feeling than knowing that you're really good at your job.
Building Your Rewarding Career in Real Estate
What is REA 101?
The Essential Guide is a 12-module on-demand, online training course for new and experienced real estate assistants. By the end of the training course, you will have the resources and tools to…
Manage the Real Estate Sales Process
From Start to Finish
Communicate Effectively and Confidently
With Your Agent & Team
Provide Incredible Customer Service
That Leaves a Lasting Impression
Maintain Lasting Relationships
with Valued Clients
Program Outline
We’ve worked with countless real estate assistants and agents to develop a program that will teach you everything you need to know to accelerate your career in real estate.
A little guidance goes a long way. With REA 101, you'll receive...
Introduces your new employee to life in a real estate office. From office dynamics to the real estate sales cycle, you'll learn what it takes to be successful in your role.
Teaches you to design an effective daily schedule, save time and overcome procrastination. You'll discover the technology that will help you make the most efficient use of time.
Practical advice on how to provide exceptional customer service in the industry by smoothly handling problems throughout the transaction. After this module, you will know how to exceed client expectations, ask for and receive glowing reviews, develop lasting relationships, and maintain contact long after closing.
You will learn specific ways to build trust, improve communication, and avoid conflict in order to work productively with your agent and on a team. Achieve excellent results together!
An introduction to the main legal guidelines governing the real estate industry, such as an Agent’s fiduciary duties to a client, the provisions of the Fair Housing Act, the rules regulating the use of the term REALTOR®, and the duties that unlicensed assistants cannot perform. This module places a focus on how these rules impact real estate administrative professionals.
Branding and Direct Marketing
The main components of a brand, the keys to good branding, and the essentials of direct marketing, including what types of marketing materials to send and to whom.
Online Marketing Strategies
An introduction to the key components of an effective online marketing strategy, including how to create a website that promotes an agent and successfully converts visitors into potential clients, how to follow up with these leads through an email campaign, and how to make the most of social media platforms.
How to manage leads once they’ve been captured and how to convert them into clients. In this module, we explain how branding and marketing fit into an effective lead generation strategy.
Pre-Listing and Marketing a Property
The step-by-step process to move from securing a listing to marketing the property. Includes tips on how to help an agent prepare for a successful listing appointment.
Listing Coordination and Buyer’s Perspective
How to successfully execute a listing checklist and coordinate the timeline involved in listing a property. Offers strategies for organization, meeting deadlines, and managing expectations. We also provide tips on how to assist an agent who is representing a buyer in the process.
Seller Side
The pending to closing process. Covers what to do when representing the seller in the transaction. Gives techniques for managing the process efficiently, and discusses how to translate a successful close into loyal customers and referrals.
Buyer Side
This module focuses on what to do when your agent is representing the buyer in the transaction. Provides additional information on how to help move a transaction along the process from contract to close.
Confident Communication with your Assistant - Successful Team Building Results
Designed specifically for agents, this module offers strategies for retaining talented staff and achieving greater team success.
As an added bonus, you'll also be able to enjoy office Hours with our coaches via Zoom on Mondays and Fridays from 12:30 to 1 pm EST, as well as membership to the Real Estate Team Development Group on Facebook.
I can honestly say I did not think that I would be where I am now...
without the help of Kathleen and the REA 101 training program. REA 101 helped me gain the knowledge necessary to succeed in the first 90 days in my role. I've grown a lot."
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This course is designed to be clear, concise and easy to use. We'll tell you everything you need to know.
SET YOURSELF UP FOR SUCCESS
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REA 101: THE ESSENTIAL GUIDE
Get instant, lifetime* access to proven templates, downloadable handouts, checklists, and scripts that you can use to immediately become more efficient at your job. Take the knowledge you learn in this course and use it to build the career that you’ve always dreamed of.
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Designed by Industry Experts
Kathleen Metcalf
Hire LAB Co-Founder Kathleen Metcalf is a real estate team coach and consultant who supports teams to hire and retain great talent. Throughout her years as a coach, she has helped hundreds of teams establish and maintain productive working relationships.
Pam Ivey
Pam is a trainer, speaker, author, coach, and owner of Pam Ivy International. She has partnered with dozens of top-producing real estate professionals to provide them with listing coordination, lead generation and more.
Jolene McDonough
Jolene is the founder of Systems Success, a company that consults with top-producing agents and brokerages around the United States. It's her goal to help them be successful at what they do best - which is to help people buy and sell real estate.
Laura Sims
Laura has a Ph.D. in history from the University of North Carolina at Chapel Hill. She has 10 years of experience creating and teaching online courses and designed both REA 101 and Hire LAB.
Wendi Molina
Wendi Molina has been a Transaction Coordinator for the past 20 years in California. Wendi teaches and trains both REALTORS® and Transaction Coordinators, the transaction management process for CAR®.
I am one step closer to not working 24/7/365. Yay!
Thanks to working with Kathleen Metcalf and David Breckheimer, I felt confident asking my agent for permission to make changes that would ultimately improve efficiency in the business. She agreed to let me start the batching on my emails that come into her emails. She also agreed that setting proper levels of expectations with other agents is ideal and appropriate."
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