Vanessa Rosenblum

Tired of hiring someone who looks great on paper but doesn’t work out in practice? In this article, we break down JCG+T, the four-part framework we use at Pro REA Staffing to help real estate teams make better hires. You’ll learn how to assess candidates for Job Fit, Culture Fit, Goal Fit, and Talent—and why missing just one of these can lead to turnover. If you’re ready to stop guessing and start hiring with confidence, this is the guide for you.

Learning how to retain a real estate assistant is one of the most overlooked skills agents need to grow a stable, productive team. Turnover isn’t just frustrating — it’s expensive, disruptive, and it damages your reputation. At Pro REA Staffing, we’ve had candidates turn down interviews because they’d “heard” certain teams go through assistants like water. In a tight labor market, that matters. So how do you keep a great hire from burning out or walking away? Let’s break it down.

Trying to decide whether to hire a licensed or unlicensed real estate assistant? The right answer depends on your business needs — but in most cases, agents don’t need someone with a license to get powerful support. Unlicensed assistants can handle admin, marketing, transaction coordination, CRM management, and more — freeing you up to focus on dollar-productive activities.