Summer Reading For Agents

Summer months are meant to be spent poolside or with sand beneath our bum, right? As real estate professionals, we know that couldn’t be further from the truth this time of year. Summers are made up of lead follow-up, showings, open houses and broker tours with the occasional night’s sleep. That’s why Pro R.E.A. Staffing recommends adding yet one more thing to your busy plates: reading. Ha!

Seriously, though, when you do have a moment to put your feet up, we’d like to offer some suggestions of what to read this summer. These books are classics everyone should have on their bookshelf.

Getting Things Done by David Allen

My mission in life is to help people create leverage so that others can realize the business and life that they dream of. So, it is no surprise that the book that first jumped to mind when we discussed writing a Recommended Summer Reading blog was a book on creating leverage through better task management.

David Allen is a productivity guru who teaches people how to “apply order to the chaos” in their lives. I read this book early in my career, and I attended Allen’s workshop. Applying Allen’s organizational approach of “Capture / Clarify / Organize / Reflect / Engage” made a profound impact on my level of productivity and my ability to get things done in a more orderly, efficient way.

I think Getting Things Done is required reading for any busy professional and certainly every Real Estate Assistant who is faced with managing a barrage of projects, tasks, and shifting priorities on a daily basis.

    ~ Vanessa Rosenblum, President


4-Hour Workweek by Tim Ferriss

Continuing the theme of books that help you design the life you dream about, Tim Ferriss’ breakout bestseller, 4-hour Workweek, is an important read for every business owner. I first read this book when I was launching Pro R.E.A. Staffing, and it was the inspiration for creating a business that allows me the freedom to work from anywhere.

The premise of the book is stop working for the sake of working and instead, create cash flow that is independent of your time. I think Real Estate Agents, especially could benefit from this change of perspective. No one goes into business for themselves to work 24/7 and yet, many Realtors find themselves never shutting off. While few of us will ever achieve a true “4-hour workweek” Ferriss offers a paradigm shift for how we relate to work, income, and the pursuit of our passions.

    ~ Vanessa Rosenblum, President

Good to Great by Jim Collins

Business leaders commonly ask, “What makes a company successful?” and “How can a company stand out its competitors?” Good to Great by Jim Collins takes an in-depth look into the factors that assist companies in sustaining “greatness” versus the companies that are average a.k.a. “good”. The book highlights 11 different companies including some familiar names such as Walgreens, Wells Fargo, and Gillette. By examining these companies, Collins presents seven principles to assist business leaders in creating a game plan to succeed and be “great” vs. “good”.  My favorite concept that Collins highlights in the book, which is also the goal of Pro R.E.A. Staffing, is finding the right people for your team. He correlates this to “getting the right people on the bus.” Before you drive the bus, it isn’t about just getting individuals on the bus but also placing them in the right seat on that bus and parting ways with those who are not aligned with your vision. Collins stresses putting your best people on your biggest opportunities, not your biggest challenges. 

    ~ Liza Lambert, Executive Administrator

Rich Dad Poor Dad by Robert Kiyosaki

Robert Kiyosaki’s Rich Dad Poor Dad approaches passive income in a new way. InRich Dad Poor Dad, Kiyosaki uses anecdotes to draw our attention to our spending, saving and investing by sharing advice from his “rich” dad and his “poor” dad. One takeaway: you don’t need to make a lot of money to be rich. Kiyosaki’s main goal is to change the way people think about money and income. While it’s no question this book has been on the must read finance books list for more than a decade, some do question the books legitimacy. While there is some criticism of this book, I think the book is still a valuable read for agents. In your career, you will likely serve a buyer or investor who has read the book and is using some of Robert’s principles. It’s always a good idea to be prepared to serve all types of buyers.

    ~ Sarah Weaver, Recruiter

The Millionaire Real Estate Agent: It's Not About the Money...It's About Being the Best You Can Be! By Gary Keller

Gary Keller’s The Millionaire Real Estate Agent is a book agents can read once a year every year whether they’ve been licensed for six months or six decades. Build a solid foundation for a real estate career by not just reading this book but by also using the tangible advice Keller gives. I could quote hundreds of things Keller says in this book, but that wouldn’t be doing any agent a favor. MREA should be on your desk to use as a reference any time you feel stuck or need direction for your business. Keller gives a step-by-step guide for agents to build a real estate business including lists of income-producing tasks and foundations for a real estate business.

    ~ Sarah Weaver, Recruiter